UAE Minister for Climate Change and Environment, Mariam Al Mheiri took to stage today to introduce Ne’ma - the UAE’s new collaborative approach to reducing food loss and waste. “A staggering Dh6 billion worth of food is wasted in the UAE every year, and ends up in landfills”
Ne’ma was initially revealed in March, in the presence of UAE President, His Highness Sheikh Mohamed Bin Zayed Al Nahyan.
“Guided by the values of our founding fathers and ancestors when it comes to rational consumption of food, we are determined to transmit our values and behaviour that is deep-rooted in our Emirati society to our current and future generations to achieve sustainability,” Sheikh Mohamed Bin Zayed said at the time.
A recently launched nationwide initiative – Ne’ma, the Arabic word for blessing– is working to promote more mindfulness and better behaviors towards food production, storage, and consumption. It aims to halve food waste and loss in the UAE by 2030, or even earlier.